crEATIVITY

         Before the introduction of new media, old media was used as a medium to transfer information to the audiences. As technologies become more and more advance, new media fosters creativity in a way that it provides users digital technologies that enhances their ideas and creativity. Digital technology encourages users to generate content. Computers are not just a medium to process information. It is also a medium that helps in creative expression and design. Through videos, blogs, music, databases, and generated content online, users can express their creativity and imagination in many ways. Without digital technologies, many of these imagination and ideas would not come true.New Media. In today’s world, the media is living and thriving at all hours of the day. As time progresses, more and more media outlets are created with newer and fresher ideas being innovated to make simple tasks even easier. With the creation of new media, creativity is increased to higher levels. This is mainly caused by the interaction of media, new and old to create fresher ideas, or to put a new twist on an old event. This can be seen clearly in the NYTimes.com article, “Disney Tolerates a Rap Parody of Its Critters. But Why?”. By using newer forms of media such as popular songs and music videos, artist if you may call them, are able to create mash-ups using older forms of media such as cartoon characters to replicate music videos, songs, dances and even movies that appeal to mass audiences. With this use of old and new media, ideas and thoughts from all around the globe are spread to one another, through various media outlets. This in turn, improves creativity and fosters growth and insight. According to the article, this may also lead to new platforms in different areas outside of media, such as law, policy analysis, and many other areas which may be effected by the ever-changing landscape created by New Media.

http://www.nytimes.com/2007/09/24/business/media/24crank.html?_r=0